Digitally Imported Predicts Uptick in Mobile Usage as Electronic Music Genre and Music Freedom Program Experience Explosive Growth
Denver, Colorado — Nov 24, 2014 - Digitally Imported, the premier online radio destination for electronic music fans around the world, today announced that it has become the first electronic music service to go live in T-Mobile’s Music Freedom™ program. Starting today, T-Mobile® customers can stream unlimited music on the Digitally Imported online radio platform while on T-Mobile’s network without it counting against their Simple Choice™ high-speed data or causing overage fees. Among the 27 music services now offered in the T-Mobile Music Freedom program, Digitally Imported is the recognized leader in the electronic music genre and is the recipient of numerous industry awards.
Unlike other electronic music services, the Digitally Imported content catalog is 100% human-curated, with electronic music enthusiasts around the world managing the more than 80 distinct channels hosted on the service. This approach ensures authenticity, originality, and depth for Digitally Imported listeners. In addition, Digitally Imported streams more original, exclusive and first-to-air mixed shows than any other online music platform, giving Digitally Imported users in the Music Freedom program unlimited access to content not available through any other music services.
“As electronic music permeates pop music and pop culture, there is a growing appreciation for the nuances of this genre,” said Ari Shohat, CEO of Digitally Imported. “Becoming a Music Freedom partner eliminates concerns around data usage, allowing Digitally Imported listeners to engage with our content in deeper ways, and giving new users an unprecedented opportunity to explore unfamiliar territory.”
Since the launch of Music Freedom, the average number of T-Mobile customers listening to streaming music each day on their devices has grown nearly 300%. Digitally Imported expects to see an increase user activity through this partnership, as 90% of its users access the platform through mobile devices.
Beginning in 2015, Digitally Imported will build on its highly successful radio platform by rolling out new interactive and retail features, making Digitally Imported the first electronic music platform to integrate streaming radio, on-demand listening and track purchasing under a single brand. As these new features are introduced, users will enjoy the benefits of the Music Freedom program while accessing an enhanced electronic music experience that seamlessly links all three of the key modes of music consumption on the Digitally Imported platform.
“The popularity of electronic music is at an all-time high, and the Music Freedom program would not be complete without one of the best electronic music radio services,” said Michael Goo, vice president of marketing at T-Mobile. “Digitally Imported mirrors our vision for the Music Freedom program: letting user experience drive innovation to create a more consumer focused model for music consumption.”
About Digitally Imported
Digitally Imported, the premier online radio destination for electronic music fans around the world, is the only electronic music platform to integrate streaming radio, on-demand features, and track purchasing on a single platform. Through a vast catalog of 100% human-curated electronic music, Digitally Imported ensures a superior listening experience with authenticity, originality and depth. Founded in 1999, Digitally Imported brings a complete electronic music experience to millions of fans via the Web, mobile applications and third-party streaming partners, including T-Mobile’s Music Freedom program. For more information, please visit www.di.fm.